After talking about the Instagram network in a previous article, here is the time to talk about another major social network: Facebook.
This article will give you tips to get started and make sure your restaurant has the better Facebook page ever! 💪
# TIP 1: Look after your profile picture and cover photo
These two visual elements are the first things that users will see, so they must be envied!The logo is usually used for the profile picture. For the cover photo, the ideal is to take advantage of this space to display the highlights of your restaurant, such as your dishes or your decoration. Be careful though the quality of your photographs! If you want to learn how to make beautiful pictures for your networks, our article "How to make a culinary professional photo " is for you!
@Mood restaurant- Rotterdam
# TIP 2:Provide as much information as possible
In this part, you have to give a lot of useful information to your audience:
The mailing address, the opening and closing hours, the telephone number, the e-mail address, the website, the opening description, the price range, the culinary specialties, the services offered, the payment options, information about car parks and public transport ... Do not hesitate!
All these information allows your community to find you more easily on the Internet, and even in Facebook. So, when a person has searched for a restaurant with your features, your business appears in the results.
@Mood restaurant- Rotterdam
# TIP 3: Make the menu appear
Facebook also allows you to place a button in the scroll bar with the icon of a knife. You will be able to display the menu of your restaurant and some pictures of your dishes to make you want to your future customers
@Lafourchette
# TIP 4: Let your customers speak!
Facebook offers a feature that allows users to assign a quantitative rating (using a rating system with 5 stars) and qualitative (by rendering their opinion). We already know the power of advertising made by the customers themselves. Get yourself to get the best compliments to properly set up your restaurant on Facebook. It is important to thank all clients who submit their opinion, but also to respond to negative comments in a benevolent way, in order to show your vigilance and professionalism.
Applying these tips will allow you to lay out a professional and interesting Facebook page for your audience.
Feel free to ask your questions in comments! 👀