The website Oberlo, specialist on the social networks, has created really nice infographics to explains which are the best times to post on your platforms.
We decided to share you this very interesting work!
“The best times to post on social media are when your customers and followers are online. Of course, there are actual times that work best for your brand and we’ll dive into that in this article. Each social platform will have a different time that works best for the audience. For example, the best time to post on Facebook is different than the best time to post on Instagram. Plus, when you start taking into account different time zones it starts to get a little bit complicated. That’s why in this article we’ll break down specific times to send out your social media posts and share recommendations for social media management tools.”
When is the best time to post on Instagram?
The best time to post on Instagram is during lunch (11 a.m. to 1 p.m.) and evening after work (7 p.m. to 9 p.m.). Most Instagrammers tend to login via mobile. So they tend to avoid browsing during work hours.
The best days to post on Instagram are Monday, Wednesday and Thursday. Sunday is the worst day to post on Instagram, though the best time to post on Instagram on Saturday is 5 p.m.
Wednesdays get the highest level of engagement on Instagram.
When is the best time to post on Facebook?
For maximum exposure to your following, the best time to post on Facebook during the week is between 1 p.m. and 4 p.m. during work hours. That’s likely because many Facebook users browse on their desktops and check it during downtime at work. Although the best time to post on Facebook on a Sunday is at 3 p.m.
The best days to post on Facebook are Thursday, Friday, Saturday and Sunday. Tuesday is the worst day to post on Facebook.
Weekends get the highest level of engagement on Facebook.
When is the best time to post on Twitter?
The best time to post on Twitter is during the lunch hour of 12 p.m. to 1 p.m. However, scheduling posts just before lunch works well too.
Workdays tend to get the highest level of engagement on Twitter. Posting at lunch every day Monday to Friday can help you increase social media engagement.
Wednesday is the best day to post on Twitter. Weekends are the worst days to post on Twitter.
Thanks to Oberlo for having done a such nice infographic! If are interested in their work, you can take a look to their website: https://www.oberlo.com/blog/best-time-post-social-media
Don’t hesitate to ask us all the questions you want about this topic!