Dutch delivery service thuisbezorgd.nl, also internationally known as takeaway.com, was celebrating its 18th birthday last week. The fastest growing startup of the Netherlands in 2017 had processed more than 78 million orders in the last 12 months only. The biggest reason for the breakthrough of takeaway.com in the last couple of years has been the upcoming use of smartphones. Thanks to takeaway.com, new business opportunities have arisen for restaurants.
A ghost restaurant is one of them, but don’t worry it has nothing to do with ghosts.
Ghost restaurants are kitchens coupled to delivering services, so without a storefront, waitresses or seats. There is basically no contact between the ghostrestaurant and the customer. Here is how it works:
1. The food is ordered via a food-delivery company.
2. The ghostrestaurant processes the order.
3. The ghostrestaurant is preparing the order.
4. The ghostrestaurant is delivering the order to the address you submitted.
5. You can pay either up front or cash at the door after delivery.
The pros of starting a ghostrestaurant is first of all that you are cutting costs on a location. The kitchen could be placed anywhere and doesn’t have to be in a busy shopping street with a high rent. Also, you don’t have to worry about the theme and style of your restaurant, because you have no visitors. The third pro is that you are cutting on salaries of the waiters and waitresses.
The cons of starting a ghostrestaurant is that you don’t have the customer interaction anymore. So, whenever the chef created a great dish, he is not able to see the people enjoying his food. The second con is that you will have to work on the marketing of the restaurant. People are not walking by anymore to try your restaurant because of your location. The 3rd con of having a ghostrestaurant is that you have to hire staff as well as bikes, scooters or cars to deliver the food.
However, it is an interesting business opportunity for starting restaurant-owners to be different than the competitors. Examples of ghostrestaurants you should try are:
Bezorgbeer - https://www.bezorgbeer.nl/
HalloHamburger - http://hallohamburger.nl/
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