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Today, Fork, Knife & Success is happy to provide you some valuable tips about your feed on Instagram.
A beautiful Instagram account attracts the audience. As a restaurant, you have the opportunity to have content as aesthetic as appetizing! Follow the guide!
What is a feed?
If you're wondering, a feed is simply the hue used for your photos. The principle is simple: use each time the same to have a harmonious and coherent account.
Tip # 1: Have consistent colors
To make it pretty, your Instagram feed must be harmonious. First, choose one or two mainly colors for your photos. Your account will be oriented around the food, so try to make your photographs in similar settings with the same light.
Our tip: choose color patterns by wave of 9 (to make a square) or 12 photos (because it is by 12 that we see the Instagram profile on our phone).
Tip #2: Organize your "culinary" Instagram feed
In order to have a homogeneous Instagram feed, you have to choose predominant tones that you respect but also organize your photos to best match them.
For this, we advise you to use the Unum application (free). This app allows you to predict what you will post and, thus, place photos side by side in the most beautiful way possible.
Tip #3: Edit your photos
If you want a nice seamless Instagram feed, you will not escape the photo editing!
You can for instance use Lightroom, which is free and with many features.
It is important to test the different settings to choose and build your own style and identity. It is quite complicated to make the appearance of your photos similar because depending on the time of day or the context the brightness will be very different. The editing will be very useful to solve this problem.
Tip #4: Appetizing photos
Remember that your photos must be staged, with a neat decor. For example, you can present them with flowers or other dishes in the background. Make sure that the dish that you present is well put forward, especially by reviving its colors. Instagram does not represent reality, you must be aware of it and make sure to present your audience with content that can make them dream.
Tip #5: An Instagram feed with clear & warm tones
The light tones suggest, thanks to their luminosity, a positive feeling in the eyes of the person who looks at your photos. It must be understood that the people who go on your Instagram account are looking for dreams and greed. A warm tone perfectly matches the world of food and will open the appetite of your audience!
Tip # 6: Know how to diversify your pictures
Here is the most difficult point: you have to make various content. Feel free to post photos of your new menu or a nice table in your restaurant. Remember to change your angle of view, make zoomed shots and others less. If you're out of ideas, get inspiration from Instagram accounts you like or from Pinterest.
Now you have all the keys to have a breathtaking Instagram account !
We count on you to make your audience dream.
Feel free to ask us your questions in comments, we will be happy to exchange with you. Stay connected, in a next article we will enter more detail on how to make a beautiful Instagram picture.
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