Following customers‘ wishes and being up-to-date when it comes to the latest developments is crucial for every business. Also in the food and catering field you can find constant changes in demand. Therefore, we will show you a few trends you should not miss in the near future.
1. Think green!
Sustainability is more important than ever before. People do not only want to know what’s in their dishes and drinks but also how it is produced and if the conditions are environmentally friendly. A lot of guests prefer restaurants who show a commitment to recycling and sustainability, for example restaurants that conserve water and energy or reduce and reuse food waste. Donating to food banks also helps guests to feel good about in which place they spend their money. Additionally, these measures will help restaurants to reduce expenses drastically and to improve their image significantly.
When scrolling down on facebook or Instagram, one gets flooded by posts about Açaí Bowls next to a bilious green smoothie or speedy low-carb recipes for your dinner.
‘Clean eating’ is THE trend for the upcoming period. Fried and processed ingredients are a no-go, while plant based food, non-refined sugar or mediterranean and – in the best case - organic dishes are highly demanded.
The ‚instagrammability‘ of their food has become indespensible for today’s society. Well, colourful plates filled with various healthy delicious food are indeed a lot more attractive to followers than a boring dish with fries and other fat-dripping snacks…
3. Make your food an adventure!
It’s no surprise that food halls grew by a whopping 700 percent in 2017. Customers are looking for more than just a meal when going out. Instead of ordering one fix dish and drink, today’s guest is longing for experiences and adventures. Enjoying their dish in total darkness or accompanied by a local jazz band is what makes people want to go out for dinner nowadays. Locations like the Markthal or the Fenix Food Factory in Rotterdam already managed to fill the needs of the customers. Here, one can taste foodstuff from all over the world in a lovely and comfortable atmosphere.
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